As beauty brands seek faster launches, premium decoration, and more resilient supply chains, VIVA Healthcare Packaging continues to invest in North American manufacturing and vertically integrated capabilities. James Bokla, CEO of VIVA Healthcare Packaging, explains how VIVA’s in-house production, advanced decoration, sustainable packaging solutions, and innovative package formats help brands bring distinctive products to market with greater speed, quality, and confidence.

Beauty Packaging: What are brands looking for in a packaging partner today?

James Bokla: Brands are looking for more than a supplier. They want a strategic partner that can help them launch products quickly while delivering premium quality products with shelf appeal. Speed, reliability, agility, sustainability, and decoration have all become equally important.

Our vertically integrated manufacturing philosophy gives us full control over every step in the process. From molding and decoration to automation and assembly, virtually everything is done in-house. This allows…